Nuon Solar Race Holland

For Dutch enrgy supplier Nuon, the interactive agency Media Republic created an online campaign around the biannual solar race in Australia, a race covering more than 3000 km from Darwin to Adelaide. As my last project here, this was a lot of fun to develop!

Via the Dutch open social platform Hyves, participants can race each other by betting on the spots with the highest concentration of solar power. Place your solar panel on a map of the Netherlands and tune your racer to be best suited for heavy rainfall or wind, and see your rank rise to the top of the list with thousands of participating Hyves members. The game is fed with near-real-time weather data, creating an entertaining and competitive game that has you coming back as often as you like. The more active you are, the better chances you have on winning the rather awesome prizes.

I was the lead developer for this project, and had great fun laying out the technical details, from little race car animations to weather data interpolation. Thank you, Media Republic, for having this opportunity!

Because this project is only visible within Hyves, I made a screencapture showing some of the features and visual style. Don’t forget the HD button when viewing!

As long as the campaign is still active (ends October 23rd), you can participate and race for the prizes, check out the Nuon Solar Race Holland. Also don’t miss the site of the Nuon Solar Team for full details on the actual race in Australia.