World of Fruit

From november to christmas, I’ve been working with the awesome people at NOISE here in Amsterdam. They developed a campaign called Wereld van Fruit (translates to “World of Fruit”) for Hero, one of the major suppliers of fruity beverages and snacks in the Netherlands.

In the attempt to promote Hero as all things fruity, NOISE came up with the idea of navigating the earth’s continents as you’re used to, with applications such as Google Earth, but with all countries being made up from the fruits they are known for.

On the top level, there should of course be the spinning globe, from where you can zoom into every continent. And although we’ve seen quite a few examples done in realtime 3D, this time Papervision3D or whatever other engine wouldn’t have cut it, since the amount of detail had to be a lot more convincing than what could have been done with smart texturing. Instead, there’s an impressive amount of alpha video’s for all things fruity.

It was really nice to see the world come to life from a flat, uninspiring sphere, to the tasty looking world of fruit it became in the end. Check it out at www.wereldvanfruit.nl. Thank you Niels, for getting me on the project. Thank you NOISE for a wonderful Christmas spirit, and thank you Suzanna, for having the greatest office dog in the world!